“I don’t want it to look like a basketball shoe”
- S Y D N E Y C O L S O N
Project guidelines:
DISRUPT THE INDUSTRY
No middle men
High level on-court performance
Authentic storytelling through the lens of the client
Branding; Working direct with client to build custom logos, art, apparel & more
Build an entirely new women’s specific last for on-court
A.) Utilize client’s foot scans and build around her needs.
B.) Keep the athlete closer to the ground with less heel offsets.
C.) Allow the big toe to stay naturally aligned; providing the athlete with improved balance, coordination and power.
Engineered for elite performance and tailored to perfection.
This signature shoe is designed for 2 time WNBA champion guard Sydney Colson. Combining advanced technology, a bespoke fit, and her personal direction, this shoe empowers athletes to push their limits while offering comfort that aligns with the natural shape of their feet.
Built on a completely new custom shoe last, designed and engineered specifically for Sydney, this shoe is shaped to match her unique foot profile. Drawing from thousands of female foot scans, we’ve created a last that blends the precise measurements of her foot with the collective data of women athletes—because women shouldn’t have to play in men’s shoes. This commitment to anatomical precision ensures a secure, supportive fit that allows for maximum agility on the court.
The shoe’s carbon fiber framework delivers unparalleled lightweight springiness, propelling explosive movements and smooth landings. With super-critical foam cushioning, the setup offers supreme comfort and responsiveness without sacrificing agility.
The full rubber outsole provides excellent traction and fluid heel-to-toe transition, supporting fast cuts, sharp pivots, and breakneck sprints. Designed for female athletes who demand the best, this shoe is the ultimate fusion of science, comfort, and performance.
SIGNATURE FOOTWEAR
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